We are going to take a look at how much YouTubers make and we are going to narrow it down to top 10 richest YouTubers. You will also learn about their various net worths.
Lots of people are curious about how much YouTubers make. You see the MrBeast of the world or the Paul brothers of the world flexing their mansions and all their money. And you’re curious, how much are they making? And also, who’s making the most money? And you might also be wondering how they’re making the money.
This is because some of them are getting millions of views every day, which works out to thousands of dollars a day. But some of them that you don’t even know aren’t getting that many views, but they’re still making millions and millions of dollars a year.
And in this guide, we’re going to be going over the top 10 richest YouTubers. And this isn’t some generic list. This is actually a well-researched list and the shocking truth here is MrBeast is not number one on this list. The person that you thought was number one, MrBeast, is not number one. And it’s also not PewDiePie, the Paul brothers, or T-Series either.
Table of contents
Kevin Paffrath’s Meet Kevin
So number 10 on the list is going to be in the finance niche and that is Meet Kevin. Meet Kevin is probably the highest earning finance YouTuber possibly in the entire world. There is one finance influencer or probably a few of them that actually earn far more than Meet Kevin does, but they didn’t start on YouTube.
So Dave Ramsey would be an example. His empire is worth like over $700 million. Some people would say it’s worth over a billion dollars, but he was on the radio for like 30 years before he even got on YouTube. So he doesn’t count as a YouTuber. Same thing with Grant Cardone. He’s been around for a long time before he ever got on YouTube. However, Meet Kevin did make his start on YouTube, and that’s where most of his income and most of his wealth has come from.
Now, some YouTubers are very open about how much they make. Some of them are not. Luckily, Meet Kevin is extremely transparent and open about how much he makes. At least he was a few years ago.
A few years ago, he went on the Iced Coffee Hour podcast, and he basically said that he made $30 million in a single year from YouTube. Now, $30 million in a year is good, but believe it or not, that’s not the reason why he made it on the list.
Kevin Paffrath Net Worth
If you look at how much he’s making, he is getting about 6 million views a month, and it’s saying he’s making about $17,000 to $48,000 a month. So he’s probably not making $30 million a year, although most of his income very likely came from his course sales and his other product sales. So this alone would not be enough for him to make it on the list this year, although he definitely would have made it a few years ago.
So you might be thinking, Shane, well, why did you put him on the list then? Well, he started a company called House Hack, and this company has tens of millions of dollars of funding. He said that the estimated property value is about $60 million. And this is a legitimate company that down the line he can actually sell.
Meet Kevin comes in at number 10, and it’s because a few years ago, he made over $30 million. He’s consistently made $10 million plus a year for a long time.
He is actually starting companies that he could sell. And that’s going to increase his net worth. And he’s probably also making really smart investments with the money that he makes from YouTube. Not to mention the fact that he ran for governor of California and got like 10% of the votes. And he launched his own ETF called PP in 2022.
Ms Rachel
Next on the list, you might have seen on your TV when you’re visiting your niece or your nephew, they might have been watching this creator and that is Ms Rachel and she makes toddler learning videos. Now if we check out her channel, her most viewed video is 1.4 billion views and if you go to view stats, they estimate that the video alone has made $7.3 million, that is $7.3 million from one video.
This kids content is making a lot of money and you’re going to see a couple other creators that are on this list that also make kind of kids related content. So Ms Rachel toddler learning videos 1.4 billion views. And a video she uploaded a month ago has 44 million views and another one she uploaded six months ago got 73 million views. Like almost all of her videos are getting tens of millions of views. It’s absolutely absurd.
Looking at her view stats profile to estimate how much she makes per month. She hasn’t uploaded a video in a long time, she only uploaded two videos in the last six months, but she’s making $972 to $2.7 million a month passively from videos that she already uploaded a long time ago. That is absolutely insane.
She is getting $1 to $2 million a month or even close to $3 million a month from these videos. And that doesn’t even count how she’s monetizing. So if she’s monetizing correctly, you know, she’s got missrachel.com for instance, and she’s likely selling toys and stuff like that. She also has sponsorships on the videos. If she’s monetizing correctly, she could be making up to double what she makes from AdSense, maybe even triple if she does a really good job.
Ms Rachel Net worth
It is estimated that just from AdSense alone, Ms Rachel Net worth is over $20 million a year. And likely from all of the other sources of income, it’s going to bump that up to the $30 to $40 million a year range. And on top of that, she just signed a deal with Netflix. So yeah, she is absolutely crushing it.
Mark Rober
Mark Rober is awesome because he makes really cool content. According to Forbes, he made $25 million last year. Forbes tries to estimate how much people make. A lot of the time, they’re really, really far off.
Mark Rober Net Worth
Mark Rober makes anywhere between $20 and $57 million. Just from AdSense alone, he’s making somewhere between $218,000 to $613,000 a month. And that doesn’t count sponsorships, affiliate deals, or his own website, which he promotes, that is crunchlabs.com.
Now, this is really cool because he basically has different kind of science, math, and engineering related games that people can buy to help their kids learn science, math, and engineering in an engaging and entertaining way.
Mark Rober gets a massive amount of views every single month. He’s also making a ton of money. He is making hundreds of thousands of dollars per video, if not maybe even millions of dollars. And he’s getting tens of millions of views per video.
Mark Edward Fischbach’s Markiplier
According to Forbes, he made about $32 million last year. So basically they’re saying like, he gets a lot of views, but he’s not that good at entrepreneurship, which is basically a fancy way of saying he could make a lot more money if he wanted to, but he probably just doesn’t try that hard. But, $32 million views, getting a massive amount of views on all of his videos.
Markiplier Net Worth
According to view stats, he’s making about $243,000 to $675,000 a month just from AdSense alone. And his most viewed video, which kind of shows how much of a goofball he is, is called Meow. It was posted nine years ago. This video called Meow, of a picture of a cat with his mouth talking, made $1.9 million, according to view stats.
Anyways, he gets a ton of views every single month, makes a lot of money, probably has tons of brand deals and sponsorships. Looks like he’s got cloakbrand.com, so that’s kind of his merch website. This is pretty cool because this looks like it’s a company that he could actually sell, which is something that a lot of YouTubers don’t do. But overall, with all the information available, he is at number seven.
Ryan’s World
Ryan’s World is literally a kid. He’s filmed by his parents playing with toys and all kinds of stuff like that. Per month, he makes about $240,000 to $670,000 just from AdSense alone.
Ryan’s World Net Worth
Now, according to Forbes, he made about $35 million last year, and they give him an entrepreneurship score of one.
His most popular video has 2 billion views and this video got billion views, and that is huge egg surprise toy challenge with inflatable water slide. This video made $10 million.
That’s more than some movies make. This is a kid’s toy video, and it made more money than some full-length production movies make. That is absolutely nuts. So $10 million from a single video. And on a month-to-month basis, he’s making like $240,000 to $670,000.
Zack Hoyt’s Asmongold
Asmongold is one of the most interesting channels because he’s just kind of a weird dude who likes World of Warcraft, and he just reacts to random videos on the internet and random stuff on the internet.
Now, this one, he is a streamer, but he makes far more money from YouTube than he does from streaming. However, he basically streams himself reacting to different clips and different news and different controversial stuff, and then he just posts it to YouTube.
Zack Hoyt Net Worth
If you look at his view stats, he’s making $357,000 to $992,000 a month, and that’s just with a single channel. And this is just from AdSense alone. But the thing is, he actually has a bunch of different channels. Just as an example, his second channel, Asmongold Clips, if you look at how much money that’s making on view stats, it’s $310,000 to $860,000.
So if you can combine those two together, he’s making $1 to $2million a month just from AdSense alone. And we’re not talking about his other channels, other monetization methods, his Twitch income, etc., etc.
With all of these, he is probably making over $20 million plus per year just with those two channels alone, and that’s not counting any of the other stuff. So this one’s a lot tougher because he didn’t show up on Forbes. He’s probably not somebody who kind of talks about how much money he makes, and he’s probably under the radar of Forbes, like they don’t even know that he’s making money.
Dhar Mann Studios
This one is actually hilarious because this guy makes the types of videos that your aunt would like share with you and just be like, there’s a really good lesson in this, and that is Dhar Mann Studios.
Dhar Mann Net Worth
So according to Forbes, he made $45 million last year. And if you look at his ViewStats profile, he’s making about $416,000 to $1.2 million a month from his main YouTube channel. Now, we almost didn’t include him on the list because he’s also making a tremendous amount of money from other platforms. For instance, he posts a lot on Facebook.
But what’s very interesting about his content is he makes content in such a way where it actually works on a bunch of different platforms. So you can basically just syndicate the content on YouTube to Facebook and a lot of other platforms as well. So it’s a very efficient content production system. And the man is uploading like a video a day. And it’s basically just these weird situations where someone is just needlessly mean to another person for absolutely no reason. And then it teaches some lesson about why you shouldn’t be so mean to the other person.
Like Gold Digger dumps broke boyfriend, then regrets her decision. 51 million views. Kids make fun of boy with autism and they instantly regret it. This video made $340,000.
Dhar Mann’s got a great production going on. Forbes says he made $45 million last year. He could be making money from licensing like royalties on his videos. And there’s a lot of other ways he could be monetizing. But the brilliance of his channel is the fact that he makes content that works on a bunch of different platforms.
Alex Hormozzi
This one probably comes as a bit of a surprise to a lot of people because if you look at his view stats profile, he’s making about $12,000 to $35,000 a month.
He is monetizing YouTube in a way that anybody else do. He’s doing it in one of the most intelligent ways possible because money is just one store of value.
There’s many different forms of value. You can think of value almost like energy. And there’s many different ways to store energy. And the way he is storing value on his channel is he’s actually attracting people that he then invests in their business. So he takes equity in their companies and then he invests in their businesses.
So from his channel alone, he’s likely making a ton of money. He does have a high ticket product that’s in person. It’s an in-person event that it costs $5,000. And then he upsells people at the in-person event. And so he’s making tens of millions of dollars a year from that alone. Plus he’s making a lot of money from his book sales. But where the real money comes from is his investments in other companies who he attracts from his channel.
So he says at the beginning of a video, he owns a portfolio of companies doing over 200 or 300 million a year, whatever. And he probably owns a significant stake in those companies, at least 10%. Now, reportedly he’s already sold some of his old companies, which it definitely helped that he had a huge social media presence selling those companies for over $100 million.
His stake in a lot of these newer companies like School and a lot of his portfolio companies is going to eventually be worth over a billion dollars. So he is monetizing his channel in one of the most intelligent ways no one have ever seen. And he’s going to end up making way more money than if he just sold a course or a coaching program like most of the other gurus do.
Alex Hormozzi Net Worth
There’s not as much public data on this as some of the other ones. He didn’t make it into Forbes, for instance. But in terms of net worth, he is one of the richest YouTubers and he’s going to be even richer in the future because the way he’s monetizing is super intelligent.
Mr. Beast
This is the one that probably everyone thought was going to be number one. If you look at his ViewStats profile, he is making $2.6 to $7.3 million a month from his YouTube channel. So he’s probably making at least $30 to $50 million a year just in AdSense alone. So if you go to the one year thing, yeah, it agrees with me, $25 to $70 million just from AdSense alone. And apparently he’s having a down year when it comes to AdSense.
His most viewed video is “$456,000 Squid Game in real life.” This video got 841 million views and it generated $4.2 million in AdSense revenue alone. Now, Mr. Beast, the way he is monetizing is really intelligent. He’s actually launching companies such as Feastables from his YouTube channel.
So the way he’s monetizing, is very intelligent because these are companies that he can sell down the line. So he’s generating revenue from these companies, who knows how much he’s making. He could be making in profit maybe tens of millions of dollars a year. But much more importantly than revenue and profit, these are sellable companies.
Now, he also launched the company that we actually using to view these numbers, which is ViewStats.
Again, another sellable company. So he’s making some really smart business moves because he’s launching companies that he can then sell in the future. And he’s making a ton of money from YouTube in the first place.
Mr. Beast Net Worth
In AdSense revenue, he’s making $25 to $70 million a year just from AdSense revenue. But he’s also got sponsorships and he also promotes Feastables, etc. in his videos. So he’s probably generating double, triple, maybe even more than that from his videos from other forms of monetization. And yeah, tons of respect for Mr. Beast, super smart guy.
Forbes has him earning $85 million last year. Wouldn’t be surprised if he earned that much, possibly even more.
Many people have said that his company is worth billions of dollars. Although his brand, the Mr. Beast brand, would be very, very difficult for him to sell. It’s possible that he could kind of rebrand and slowly phase himself out of the Mr. Beast brand and then sell it in the future. But it would be very difficult and it would be a huge process to go through.
Additionally, he has other channels like Mr. Beast Gaming and Mr. Beast Philanthropy. And those channels make a pretty good amount of money as well. And on top of that, he has channels in a bunch of different languages too. And those channels are likely making really good money too from AdSense and other things.
So yeah, Mr. Beast is the go YouTuber. He’s the greatest YouTuber of all time without a doubt. And he’s the one who makes almost the most money on YouTube.
Alakh Pandey’s Physics Wallah
There’s one person in the world that makes more money than Mr. Beast. And it’s someone you would never expect. And that person is Physics Wala, also known as Alok Pandey.
But Physics Wala started off in a small village in India and he was dirt poor. And he started off by recording himself in his basement with a crappy phone on a whiteboard teaching physics. That’s how he started off.
Alakh Pandey Net Worth
From this YouTube channel, he was able to launch an ed tech company, Physics Wallah, that has now been valuated at $2.8 billion. In fact, one website has a current valuation of $3.7 billion. And they’re about to raise more funding and they’re going to have a valuation of $5 billion.
This is an ed tech company that was launched from this guy’s YouTube channel, right? He started on YouTube and launched the ed tech company from his channel, right? This isn’t some big company that just happens to have a YouTube channel. This is somebody who started off as a YouTuber and launched their ed tech company from their channel and now it’s worth $3.7 billion.
An early video of him is terrible. Like the thumbnail is awful. You can barely see him. It looks like it was recorded with a potato. This is epic. He was making these videos like eight years ago. And you can see that the first video he uploaded nine years ago.
He only uploaded three videos in a year. And then eight years ago, this video looked terrible. The quality is just awful. And this is just such an inspirational story. Just get started. Your quality might be awful when you just get started, just like his was. And now he’s the richest YouTuber in the entire world.
Now, you might be thinking, Shane, those channels are awesome, but they’re not relatable.
Conclusion
This list is not just how much people are making per year. Because someone could be making a certain amount of money per year, but that doesn’t necessarily mean that their net worth is that much.
The reason for this is because of business expenses and also whether or not they can actually sell their business. So it’s going to be a combination of how much money they’re making and also how much money they’ve made in the past and also how much their business empire is worth. And if they could even sell their business empire in the first place.
Additionally, we are only included people on this list that primarily made their money from YouTube. So just as an example, Mark Zuckerberg might start a channel on YouTube, but that doesn’t make him a YouTuber and he didn’t make his money from YouTube.
