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____is a common phenomenon that cuts across the daily activities of human being
a. Reseach
b. Communication
c. Buying and selling
d. Reading
Any means by which a thought is transferred from one person to another is referred to as
a) Introduction
b) Information
c) Message
d) Communication
Communication is the transmission of a message from a source to a receiver…or the process of creating shared ____(Baran 20004:4)
a. Meaning
b. Definetion
c. Communication
d. summary
____define communication as “the process by which an
individual (the communicator) transmits stimuli (usually verbal symbols) to modify the behaviour of the other individuals (communicates).”
a) Sociologist
b) Phylosophi
c) Biologist
d) Psychologists
Communication is from a_____word- COMMUNIS, which means common or shared understanding.
a. Nigeria
b. Greek
c. Latin
d. Ferance
Communication therefore is a purposeful effort to establish_____between a source and receiver (Schramn 1965)
a) Relationship
b) Faith
c) commonness
d) communication
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Communication is_____ and ever changing.
a) Satic
b) Dynamic
c) Complex
d) All of the above
Communication is made up of activities of_____ elements which
continue to function in the communication process.
a. interrelated
b. No option
c. Interconnected
d. Intertwined
____is “the process of sharing thoughts, ideas and feelings with
each other in commonly understandable ways”.
a) Friendship
b) Relationship
c) Commpanionship
d) Communication
Another school of thought suggests that communication is mainly
dependent on____
a. Leadership
b. Forsce
c. Persuasion
d. Non of the above
Mass Communication represents the creation and sending of a
homogeneous message to a large heterogeneous audience through the_____
a) Television
b) Radio
c) Newspapper
d) media
By nature, mass communication audience has four peculiar features. They are:
a) large
b) heterogeneous
c) anonymous
d) simultaneous
By _____ we mean mass communication messages cannot be segregated. It cannot be directed towards certain people without others hearing it.
a. large
b. heterogeneous
c. anonymous
d. simultaneous
_____Messages sent in mass communication are not to be received by a named receiver. It is addressed to whom it may concern
a) Anonymity
b) Simultaneity
c) Mobility
d) Portability
This holds that messages of mass communication are at the disposal of
the audience at the same time or simultaneously, or instantly.
a. Anonymity
b. Simultaneity
c. Mobility
d. Portability
These two terms are mostly used interchangeably to describe the
character of mass communication.
a) Heterogeneous and homogeneous
b) Portability and Mobility
c) Large and small
d) Anonymity and simultaneous
_____refers to the ease with which a medium’s paraphernalia
(facilities) of production can be moved from one place to another.
a. large
b. mobility
c. anonymous
d. simultaneous
____ is no recognisable beginning and end, neither is there a rigid sequence of
a) Communication
b) Information
c) Interaction
d) introduction
______is the point at which the source sees the need to communicate.
a. Anonymity
b. stimulation
c. Mobility
d. Portability
_____source processes the message he want to communicate into a form
that will be understandable to the receivers
a) Anonymity
b) Simultaneity
c) Encoding
d) Portability
____is the person who begins the communication process.
a) Stimulus
b) Source
c) Anonymous
d) Radio
____is interference that keeps a message from being understood or
accurately interpreted
a. Noise
b. Anonymous
c. Radio
d. Stimulus
____comes from the environment and keeps the
message from being heard or understood.
a) Physical Noise
b) Psychological Noise:
c) Physiological Noise
d) Linguistic Noise
_____comes from within as a result of poor
mental attitude, depression, emotional stress or disability.
a. Physical Noise
b. Psychological Noise:
c. Physiological Noise
d. Linguistic Noise
Harold Lasswell (1948), in proposing a convenient way to describe
Communication except
a) a source sends a message
b) Information
c) to a receiver
d) producing some effect
The point in Lasswell’s comment is that there must be an “_____” if
communication takes place.
a) Source
b) Phone
c) effect
d) person
Every_____is a product of careful analysis and giving great attention to details
a. Writing
b. Vocation
c. Communication
d. theory
_____Theories are subject to change; they are seldom constant because they can be modified or completely repudiated when new facts emerge.
a) Functionalism
b) Modernization
c) Dynamism
d) Symbolism
Theories help to manage_____
a. Country
b. Realities
c. Imagination
d. All of the above
Kurt Lewin says that theories enable us to put facts in perspective, and to predict what will happen, even before the events we are____about get completed
a) Socializing
b) Introducing
c) theorizing
d) fomulating
____ is the definition of the subject of inquiry. You may call it a topic of research.
a. Methodology
b. Conceptualisation
c. Aim and objective
d. Frame work
_____is the careful study of the specified variables from available data, using any modes of research.
a. Observation
b. Perspective
c. Theory
d. Non of the above
_____involves extracting meaning from the facts observed.
This must be done objectively.
a) Testing
b) Fomulating
c) theorizing
d) Analysis
The findings from the test are used to make some
_____egarding the subject of inquiry.
a. Theory
b. Obsavation
c. Generalisations
d. findings
_____are formulated from the generalisation made as a result of our analysis and testing.
a) Theories
b) Survae
c) Obsavation
d) Fomulating